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 Reach Your Clients in the Heart of CarrboroUnderwrite a show on WCOM, Carrboro’s Community Radio Station Who are WCOM’s listeners? The station’s signal covers an area with an estimated population of 50,000, including Southern Village, downtown Carrboro, Carrboro Plaza, UNC and much of Chapel Hill. WCOM’s volunteer DJs and management generate a strongly community-minded listener base. With our new streaming webcast technology, our audience is the whole world! What can I hear on WCOM? WCOM’s programming appeals to a wide variety of listeners and includes · talk shows on hot topics like alternative energy and race relations, · local news, · music ranging from old-time to new jazz, and · more than 20 hours a week of Spanish-language programs. Who creates WCOM programming? WCOM has more live, local programming than WUNC and WCHL combined, with about 100 hours of locally produced programming per week. The more than 50 weekly DJs include retirees, professionals, musicians, and middle- and high school students. The syndicated programming run on WCOM includes some of the most incisive news shows on the air, Pacifica’s Democracy Now, plus Free Speech Radio News, Counterspin, Making Contact, Latino USA and Spanish language programs from Radio Bilingue. How is underwriting different from advertising? Underwriting is a way to support non-commercial, public radio stations. Underwriting announcements are factual and understated, and seek to inform listeners about a service rather than induce them to purchase a product. The cost of underwriting can be deducted either as a business expense or as a charitable donation. How can underwiting help my business? With WCOM’s eclectic fare, you can select the show or shows to support that reach the demographic you want – homeowners, artists, youth, Latinos. Because there is no commercial clutter, your message will always stand out. Your announcements will be heard and remembered by the show’s listeners, who support those businesses supporting “their” show. What are my underwriting options? Currently, WCOM is seeking underwriters for each locally-produced show as well as whole-station underwriters. “Show” underwriting is available for two announcements on that show each week at the rate of $120 per year. A variety of “station” underwriting options are available. For more information, please contact the WCOM Underwriting Team at underwriting@communityradio.coop. What if a show I underwrite goes off the air? The announcement will be transferred to a show with a similar audience for the remainder of the contract period. | |
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